Use of Smartphones have been increasing at an exponential rate across the modern world. Mobile applications have become an imperative part of mobile devices. A major population of the contemporary world is making use of several mobile apps for their everyday functions; mobile app development is considered a very critical process. Amid myriad mobile apps that are built and deployed, only a selected few succeed in gaining popularity with users and sustaining repetitive visits by them. It is those apps which solve specific problems of users and offer appropriate solution to the unique needs of users that finally succeed. To be able to come up with such winning apps, developers and entrepreneurs need to understand user behavior analytics and the information gathered from it.
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