Why Your Mobile App’s First Screen Should Not Be a Signup

Your Mobile App's First Screen Should Not Be a Signup

Imagine that a friend has told you about a great new store that just opened up, so you head across town to check it out.  You walk up to the storefront, and as you start opening the door, a shopkeeper suddenly pulls the door shut from the inside. Through the glass, he shouts: “Just slip your email address under the door and then you can come in and look around.”

As a new customer, you’d be pretty irritated by the whole experience—in fact, you’d probably just throw up your hands and leave, never to return.

What kind of a company needs that much information about you before they even let you in the door?

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Image Source: Appcues

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