Trudie Biddlecombe was laser-focused on a single problem: how to make movie night decision-making easier. After experiencing unnecessary difficulty with this decision within her own family, the thought that ‘there must be an easier way’ became an obsession. Streamlining the process and maximising quality time spent with the family became the driving force that resulted in the amazing Chooza.
Trudie had no prior experience in the tech industry, with a background as a consultant. But being a non-technical founder, she found the right partner with Appetiser. A partnership marked by shared passion and dedication. Supported by a team of experts in design, development, and product management, the project was delivered with speed and on time, a testament to the synergy between a founder’s vision and Appetiser’s expertise.
Chooza is a dynamic platform that matches users with TV shows and movies, based on their preferences and group dynamics. Simple on the outside, genius under the hood. Imagine a dating app, but for TV shows and movies. Users can input their preferences and filters, and Chooza does the rest, providing tailored recommendations for individual viewing or group movie nights. One of the app’s unique features is its ability to cater to group settings, allowing up to five users to receive a “Best Match” based on group voting.
Chooza has already gained positive feedback and early traction among the target user base: families and friends seeking an easier way to choose what to watch. Long-term success looks promising, with potential for expansion into new markets and partnerships with some big brands. Trudie’s journey with Chooza is far from over; the future holds endless possibilities for growth and innovation, and Appetiser will be there to support her every step of the way.
