Appetiser Glossary

Agile development is a project management methodology reshaping traditional software development workflows into iterative and collaborative

Android app development is a specialized field within software engineering dedicated to creating applications for mobile devices running the Android

Advertising is a pivotal facet of mobile app monetization that enables app developers or publishers to earn revenue by selling advertising space

Branding is the process of creating a unique and recognizable identity for a website or

A business model is the conceptual framework that outlines how an entrepreneur or company creates, delivers, and captures

A business plan is a comprehensive document outlining a business's goals, strategies, and operational

Churn rate in app development is the percentage of users who stop using an app over a specific period. It is a crucial metric that measures customer

Conversion rate is the percentage of app users who take a desired action, often completing a specific goal or doing something to benefit the app’s

Crowdfunding involves raising funds online from a broad audience to support the creation or improvement of a specific project, like app

Customer Acquisition Cost (CAC) is the total cost a business incurs to acquire a new user for its mobile

In the context of app development, design is the process of creating the visual look, layout, and flow of an application's

A professional or agency that specializes in designing and building desktop-based software, mobile apps, web apps, and

Development, or app development, is the process of converting a concept or idea into a functional and user-friendly

A framework is a set of pre-existing code that establishes a foundational structure for application developers to adhere

An app development partner is a professional individual or company that collaborates with you so you can realize your mobile or web app development

A roadmap is a strategic plan that outlines the high-level goals, features, and milestones for developing an application over a specific

The development stage is the phase when app developers code, test, and run the features and functionality of a mobile or web

An emulator is a software-based tool that replicates the functionalities and behaviors of a specific mobile device or operating system on a different

In the context of app development, engagement refers to the level of user interaction, involvement, and sustained interest in the mobile or web

Estimation is the process of predicting the resources and costs required to build a mobile

Functional testing is a crucial phase in the mobile app development process, ensuring that an application's features operate as intended and meet the

Infrastructure refers to the foundational framework and resources necessary to support and sustain digital

An interface (or user interface) is the point where humans and electronic devices communicate with each other. This may include hardware like

A launch strategy is a comprehensive plan that outlines the steps and tactics a company will take to introduce and release a new mobile application

Maintenance refers to the continuous process of sustaining, updating, and adapting your mobile application after its

Market research is the systematic process of gathering, analyzing, and interpreting information about a target market, potential users, and the

App marketing involves a set of strategies and activities aimed at promoting a mobile application (app) to its target audience. There are two main

A Proof of Concept (POC) is a method employed to gather evidence supporting the viability of a project, system, or

App store optimization (ASO) is a strategic and ongoing process aimed at enhancing the visibility of a mobile application within app stores to

An app-based technology business, commonly known as an app business, is a venture that primarily relies on the development, deployment, and

Audience targeting is a marketing strategy that involves segmenting your audience based on certain characteristics, such as interests or behaviors,