Gamification is the integration of game-like elements and mechanics into non-game applications to enhance user engagement, motivation, and overall user experience. It involves incorporating elements such as points, badges, leaderboards, challenges, and rewards to make the app more interactive and enjoyable, often encouraging users to participate, achieve goals, and return for continued engagement.

Benefits of gamification for app developers or publishers

• Increased user engagement. Gamification encourages users to actively participate in the app, leading to increased engagement and longer session times. These metrics are usually good signs of an app’s success and financial sustainability.
• User motivation. Game-like elements, such as rewards and achievements, motivate users to complete tasks, achieve goals, and explore more features within the app.
• Social interaction. Leaderboards and competitive elements foster social interaction among users, creating a sense of community and friendly competition. Having communities like this enlarges the pool of potential app users through word-of-mouth marketing.