A startup is a form of business that offers products and services that are either totally new or have significant improvements to those provided by traditional companies.

Compared to traditional corporations, startups have relatively flat organizational structures and are more agile. A flat structure means decisions need not go to various levels of hierarchy to be implemented. Startups are usually able to rapidly change their business processes if they see better ways of making goods or providing services.

The close collaboration between teams, the more flexible operational culture, and the greater drive for innovation enable startups to create apps efficiently and quickly without compromising quality and neglecting client or customer needs.