Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. This type of ad blends seamlessly with the surrounding content, making it appear less intrusive and more integrated into the overall user experience.

How app and web developers benefit from native advertising

• Higher engagement. Since native ads mimic the surrounding content, users are more likely to interact with them. This can lead to higher click-through rates and increased engagement compared to more traditional ad formats.
• Improved user trust. Native advertising often feels less disruptive, leading to increased user trust. Users may be more receptive to the advertised content when it is presented in a way that aligns with the platform’s overall design and purpose.
• Enhanced relevance. Native ads can be tailored to match the context of the surrounding content, increasing their relevance to users. This customization can improve the overall user experience and make the ads more effective.

Native advertising provides a way for developers to monetize their apps or websites without disrupting the user experience. The higher the quality of the user experience, the more likely users will click the ads presented to them. More clicks could mean more income for app and web developers, especially through the pay-per-click advertising model.