Notification UX (User Experience) refers to the design and presentation of notifications within a mobile app, focusing on how users interact with and perceive notifications (See also Push Notifications). It includes factors such as timing, frequency, content, and visual design to enhance the overall user experience with notifications.

Ultimately, a well-designed notification UX strikes the perfect balance between providing users actual value and ensuring sustainable app income through prolonged user engagement. Otherwise, notifications will look spammy and annoying, reducing the number of engaged app users.

What makes a good notification UX design?

• Sending messages that contain elements promoting a user’s health and well-being, beyond merely selling something
• Choosing the appropriate times of day when transmitting notifications, like when users are awake or most likely to be engaged with the app in question
• Using images or calls-to-action that credibly highlight how something benefits users, even if it’s for purely promotional purposes

How app developers benefit from good notification UX 

• Increased revenue. Engaged users are more likely to explore in-app purchases, click on advertisements, or subscribe to premium features, leading to increased revenue opportunities.
• Better conversion rates. Notifications can be utilized to promote special offers, discounts, or new features, improving the chances of converting non-paying users into income generators.
• Reduced churn. By keeping users informed and engaged through well-designed notifications, the likelihood of users uninstalling the app or abandoning it decreases.