PointsBet: America’s
Fastest-Growing Bookmakers


Accelerating Growth

PointsBet has been offering innovative sports and racing betting products and services since 2017.

In 2020, they partnered with Appetiser to help accelerate their business growth through a variety of digital assets.

Their valuation on the stock market was only $100 million.

Entering New Markets

Together, we created the PointsBet blog. It was centered to penetrate a growing US market.

After the success of this project, PointsBet expanded its engagement with Appetiser.

Appetiser then built PointsBet’s Investor Relations webpage.

This webpage was used to guide multiple Australia and American investors, such as NBC, to make informed decisions.

To assist with hiring for the growth, Appetiser also built a Careers website, helping hundreds of job-hunters land roles in the company.

Making the Hall of Fame

PointsBet has also partnered with NBA Hall of Famers Allen Iverson and Shaquille O’Neal, as they become the fastest-growing bookmaker in the United States.

Now, they’re worth over $3.2 billion.

Project Team

Founder & Director of Appetiser

Jamie Shostak

Director & Founder

Miexie Tulid

WordPress Wizard

Vincent Martin Niguidula

Marketing Assistant

Carl Lorenz Felipe

Inbound Marketer

Rodessa Daluro

QA Specialist

Czar Gaba

Product Manager

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