From Footy Legend to Founder Connecting Millions of Fans and Their Idols

A ‘first of its kind’ social app from Hawthorn FC’s Ben Dixon.

From Footy Legend to Founder Connecting Millions of Fans and Their Idols

A ‘first of its kind’ social app from Hawthorn FC’s Ben Dixon.

An Idea Was Born

Inspired by his experiences as a top-level Australian athlete, Ben Dixon wanted to find a way for celebrities and their biggest fans to connect through technology. Just like that, Vello was born. Knowing more about sports than startups, Ben reached out to Appetiser to guide him on his journey.

The Value of Great Design

Ben needed to convey the true value of his idea to excite potential investors and raise funds for development. So our team created an interactive prototype design of the highest quality. Ben then used these designs to raise over $1 million for Vello.

Many of Vello’s investors are famous icons, including cricket coach Ricky Ponting, footballer Dane Swan, swimming champ Michael Klim, celebrity chef George Calombaris, star surfer Mark Visser and Sportsbet founder Matt Tripp.

Feel Closer Than Ever to Those Who Inspire You

The idea has grown to become a platform where everyone has access to their favourite celebrities through direct messaging, exclusive content and 1-on-1 video recordings. Vello is a social media experience you don’t want to miss.

Kicking Growth Goals

The exciting startup has also signed partnerships with leading agencies that manage celebrities in Australia and the US. Vello has now built a database of over 1,000 potential high-profile celebrities and a fan base of over 150 million, and it hasn’t stopped there.

Vello App

This year, Vello will look to launch on the stock market in Canada and is on its way to breaking the US market — every startup’s dream!

Could Your App Be Next?

Want To Learn How Vello Did It?

Get access to our Vello case study

Project Team

Michael MacRae CEO of Appetiser

Michael MacRae

Director & Founder

Jiin Kim

UX & UI Designer

Daryl Teo

Tech Supervisor

Skye Kizilcik

Client Success Manager

Anne Gacer

Web Developer

Rey Cerio

iOS Developer

Leonette Ducay

QA Specialist

Cielo Reyes

iOS Developer

Chip Cerio

Android Developer

Sherwin Bantilan

Sprint Master

Rodessa Daluro

QA Specialist

Alberto Gaudicos Jr

iOS Developer

Jan Monsanto

Front-End QA

Ruel Grajo

Android Developer

Dan Ho

UI & UX Designer
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