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Krisette Lim

Krisette Lim

Maria Krisette Lim is a Content Marketing Specialist with 14 years of experience producing web and print ad content. Krisette has a BSBA degree, major in Business Management and Entrepreneurship. When she's not tinkering with words and punctuation, she's either curled up with a book while sipping hot tea, playing with her toddler, or tinkering with website builders.

Posts by Krisette Lim
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Accelerator vs Incubator: Which Is Best for Your Startup Funding and Growth?

If you’re a passionate entrepreneur with a brilliant, game-changing idea, you might have asked questions like: Where do I start? How do I find the right mentors? Where can I get the funding to turn my idea into a reality? How can I quickly scale my business to compete in a crowded market? These are

Wireframing vs Prototyping: 5 Proven Strategies of Successful Apps

I always thought that great artists like Michaelangelo, Van Gogh, and da Vinci simply applied paint directly to the canvas. Contrary to my assumption, a beautiful painting starts with a preliminary work. Artists first sketch the outlines, carefully planning the composition and ensuring that every element is in the right place. Source: Wikimedia This initial
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Creating Personas for UX to Deliver Customer-Centric Apps (With 5 Examples)

Imagine stepping into the world of Pixar’s “Inside Out 2,” where every character represents a different emotion, guiding the protagonist through life’s challenges. This portrayal of human experiences is akin to how user personas function in user experience (UX) design for apps. Just as Joy, Sadness, and the rest of the emotions provide a complete

How to Start a Subscription-based Business: 8 Proven Steps to Launch and Grow It

Did you know that counting down from 5 to 1 (5,4,3,2,1), popularized by Mel Robbins, is a powerful mental hack? This simple trick shifts brain activity from the primitive midbrain, which is responsible for instinctual and emotional responses, to the prefrontal cortex. Activating this part of the brain helps you move from a state of
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Submitting an App to the App Store: A Step-by-Step Guide to Navigating the Strictest App Marketplace

Submitting your app to the Apple App Store is a significant milestone but also a rigorous process. With over 1.8 million apps available in 2023, Apple maintains high standards to ensure only the best make it through. In fact, approximately 1.7 million apps were rejected in 2022 due to various reasons ranging from minor glitches

Mobile App Security: A Must-Know Guide for Keeping Your App and Users Safe

I’ve always been paranoid about sharing my personal data. Call it cautious or skeptical, but I always hesitate before clicking “agree” on lengthy privacy policies. Then, along came the pandemic, flipping my world upside down and forcing me into the digital realm like never before. Suddenly, apps became my lifeline for everything from grocery shopping
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How to Build a Product Roadmap for a Seamless App Development Process

Have you ever tried booking a plane ticket without an itinerary? While exploring a new city overseas without booking a hotel seems exciting, planning is never an afterthought when building your business. It’s indispensable. The same principle applies when developing an app. A plan, direction, and product strategy co-exist for a seamless collaboration across teams

12 Android App Development Tools for Building Successful Apps

Behind a top-notch mobile app is a skilled developer with technical and soft skills and, of course, app development tools to speed up projects. Technical, soft skills and tools can be compared to a cord of three strands. The combination and synergy can make Android apps the darling of app stores. Well, it’s no secret
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Frontend vs Backend Development: 5 Key Differences You Should Know

As I was scrolling through the latest newsletters from TechCrunch in my inbox, I couldn’t help but feel the buzz of excitement. It’s clear we’re living in a thrilling era for businesses. Modern technology is breaking down barriers, allowing even small players to compete globally. However, despite these opportunities, many small businesses face challenges due

How to Use App Design Proposal Template to Assess the Feasibility of Collaboration

One of the sweetest answers that app design and app development agencies would like to hear is “Yes” after the app design proposal is handed over to you. But just like in an engagement, once the woman says yes to her fiancé, what comes next is a heavy word that must be translated into action:
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