Jesus Carmelo Arguelles, aka Mel, is a Content Marketing Specialist by profession. Though he holds a bachelor's degree in business administration, he also took courses in fields like computer troubleshooting and data analytics. He also has a wealth of experience in content writing, marketing, education, and customer support. Outside office hours, he finds deep joy in reading, traveling, and photography.
The face of the user experience (UX) designer has changed with the times. The combination of digital transformation and the ballooning of e-commerce has turned the world into a single market, tightening competition for customers. To grab people’s attention or sell products, the UX designer must go beyond crafting visually appealing and user-friendly websites and
Building customer relationships is a tightrope walk. In business, you must strike the balance between customer acquisition and customer retention. Customer acquisition involves finding and attracting new customers through intense marketing campaigns, while customer retention deals with nurturing existing customers to encourage repeat business. Both are crucial for long-term success. To know how important they
With dozens of ways to create or enhance a product, choosing the right method can be challenging. The issue becomes more complex when you consider the fact that it can be difficult to choose the right product idea from a myriad of conflicting options. But there’s a way out of the fog. Read this article
You’ve probably heard the global mobile app industry market was worth around $240 billion in 2023. But what does this figure mean for you? Headline figures like the one above don’t make much sense if you are unaware of their relevance and impact. Can you turn such industry insights into a strategy for success? What
Automated software testing sounds way better than manual, right? Well, not exactly. Despite the speed, scale, and cost advantages of automation testing, there are still cases where the manual assessment of software quality and performance is beneficial. Read on to learn which scenarios best suit manual testing and which ones are ideal for automated testing.
Okay, imagine you’re in charge of developing a new product that will take the world by storm. Exciting isn’t it? That is until multiple voices start playing tug-of-war in your head about what a good product should be. You have your bosses, your clients, developers, and sales staff, all asserting they have the right answer.
News flash: Around 1 in 2 visitors will leave your website if it takes more than 3 seconds to load. And if I guess it right, you probably depend on your website to acquire customers or readers. Thus, you must ask yourself: How fast or reliable do visitors find my website? Since visitor traffic is
An app or website is very much like a car. And the back-end developer is its engine builder and mechanic. The backend is where the action is, despite being mostly unseen. It’s the section of a web app or website that enables it to work the way you want it to. The backend is the
Submitting your app to the Google Play Store is like debuting on the world stage. Most of the world’s mobile devices run the Android operating system. And the Play Store is the platform where billions of users can download your Android app. But before the global market can enjoy what your Android app has to
Everyone has 24 hours each day, no more, no less. The question is: Are you getting the most out of each hour daily? This question applies to life as it does to developing web apps. Of course, it’s tempting to follow Steve Jobs’ example and build your digital product almost from scratch. But is this
