Jesus Carmelo Arguelles, aka Mel, is a Content Marketing Specialist by profession. Though he holds a bachelor's degree in business administration, he also took courses in fields like computer troubleshooting and data analytics. He also has a wealth of experience in content writing, marketing, education, and customer support. Outside office hours, he finds deep joy in reading, traveling, and photography.
A stunning app design goes beyond aesthetics. Though appealing visuals are equally important with functionalities, the cornerstone of good app design is the fulfillment of an actual market need. This principle is crucial, given that product-market mismatch is a leading reason many tech startups fail. Source: CB Insights At Appetiser Apps, our app design and
After launching your application in the app stores, beware of the big C called complacency. Complacency kills the growth and momentum that your app needs to remain sustainable. Once users download your mobile app from these online stores, you must proactively protect your digital product from cybersecurity threats and other issues, such as a decline
Gone were the days when maps were just used for travel or navigation. Digital maps have powered location-based apps to make life more enjoyable and comfortable. Whether you satisfy your craving through food-ordering apps or post your latest getaway on social media, these location-based apps can tag where you are and satisfy your needs and
The Web: an increasingly crowded frontier for business and banters. With around 2 out of 3 people in the world having Internet access, many businesses have preferred web apps to mobile apps to take advantage of this trend because the former are relatively easier and less expensive to build. The massive digital migration is also
It can be tempting to spend heavily on expansion when you see large groups of customers coming in or a flood of users trying your website or app. But how sure are you that your scaling strategy yields the optimum return on investment? At Appetiser Apps, we have helped organizations achieve multi-million dollar growth. We
It took all the strength you had to approach a potential investor or business partner. After your initial elevator pitch, months or years pass before they consider your idea and set up a presentation session. So it’s understandable that you want your pitch deck to be as perfect as possible. After all, this could spell
Pitching to investors is a fine art. Tech pioneer and venture capitalist Marc Andreessen says his VC company listens to around 4,000 startup pitches a year. And guess what? He rejects funding around half of them. How do you convince investors to reach into their pockets and fund your vision? Read on to learn how
With fintech, you can build a business out of thin air. The magic of fintech (financial technology) has made money “invisible” yet portable. Once money becomes digital, people can pay bills, buy stuff, or grow their investments without leaving home or holding physical cash. This “ethereal” e-money ecosystem has contributed to the massive value of
Building your own marketplace app is like setting up your own public market or shopping mall. But just like everything, there are pros and cons to doing this. Though global retail e-commerce sales amounted to around $6 trillion in 2023, developing a marketplace app can be challenging, especially considering the dominance of Amazon and eBay
You probably know by now that the global chat app market is worth billions. It’s also no secret that these applications have become game-changers in the lives of businesses and individuals. However, building a chat app can be overwhelming, especially if you have a limited idea about the process. And given that around 4 billion
