In the US, iPhone users have spent $79 on average last year on apps. According to market analyst firm Sensortower, that figure is 36% higher than in 2017. This means that consumer spending in-app purchases and premium apps has more than doubled since 2015. While there was a 23% increase in average spending in 2017...Read More
Apple has recently revised its guide for App Store subscriptions and now includes explicit rules for how app developers can ask for payments. The new rules now explicitly states that the pricing has to be crystal clear, just how much the user will actually pay have to be in large texts. Apps now have to...Read More