Unknown App Developers Expect Longer Android App Review Process – Google

Google Play Store review process

As app rejections on the Google Play Store has been on the rise, malicious app developers are getting more and more clever in disguising their malware laden apps as a result. And now Google has recently announced that the Android app review process will now take longer for unknown app developers.

According to Google:

“We will soon be taking more time (days, not weeks) to review apps by developers that don’t yet have a track record with us.”

Last year, Google has already implemented stricter guidelines for SMS and Call Log permissions for apps and has led to a 98% decline of apps accessing sensitive user information

The longer review process is implemented to help address the ever growing influx of malicious apps that makes its way in the play store.

App developers should really not worry or get bothered by this new development. Compared to Google, the review process on the Apple App Store always takes longer, with only 50% of apps get reviewed within 24 hours and the rest are reviewed within 48 hours in the app store.

For app developers, Google is promising more detailed communication, better information about evaluations and appeals, and putting more humans into its process. App developers can also “immediately” appeal if their developer account has been blocked and will be “carefully reviewed by a person”.

From users point of view, the Google play store has always been riddled with highly questionable apps and its a good development that Google is constantly improving their processes and guidelines in improving the Google Play Store.


Image Source: PCMag.com

About the author

Kenneth is a digital marketing specialist by profession with a strong focus on SEO and Analytics, has helped companies grow their organic traffic and attract visitors from different marketing channels. Has a strong background in programming thanks to his degree in Computer Science, loves creating, tinkering, and growing websites.

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