Australian Ballet Star Finds Startup Success and 10K Downloads in Week 1.

A Dance Icon

Startup founder Claudia trained at the Royal Ballet School and graduated in the Royal Ballet Company, one of only six Australian dancers to ever achieve this honour. She approached Appetiser with her vision for a ballet-focused fitness and coaching app aimed at helping future dance superstars reach their potential.

Go With What You Know

Helping others achieve greatness was always a core part of Claudia’s motivations, but she was also keenly aware of the business advantages a dedicated app would bring; increased market reach, modernisation, closer connection to her customers, new features and massively expanded growth. Appetiser was a natural fit to take on this challenge with her.

In It Together

We worked hard to understand what made Claudia special and designed her app to embody those ideals. Not only did the app have to look great, a seamless user experience was also a priority; Claudia’s loyal customer base demanded nothing less. The Appetiser team used our unique, in-house engineered baseplate to speed up development considerably, helping Claudia get the best start possible.

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A Breakout Performance

Thanks to the hard work and dedication of everyone involved, our ballet training app was an instant success. It received a trending status and was downloaded 10,000 times within the first week of its launch. It has also received an overwhelmingly positive response from users, with over 200 reviews on the Apple App Store and a 4.9-star rating.

Reviews

ValR5826

Amazing App!!!
This app has made me get so much better at ballet these past few weeks! Even my instructors told me it’s amazing how much I have improved and gave me a solo! You have to get this app! ❤️

noxhaaezzz

This App is 100% worth getting
She has added so much time and effort it has really showed and then when launch day happened there was a bug and it got fix in 3 hours of it being launch THANK YOU SO MUCH!! This is why I give this a 5-star rating!

aurorasurora

Needed this!
I’m an adult in beginner ballet and I just found out about this app and it’s perfect! Thank you CD for making such a user friendly app! I’m ecstatic to use this in my daily routine!

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Project Team

Kristopher Ryan

Product + App designer

Louise Namoc

iOS Developer

Benidict Dulce

Android Developer

Simon Jose Buri

Project Manager

Paul Eric Anque

Web Developer

Arahleen Pornela

QA Specialist

Jhenrie Bargola

Web Developer

Van Javier

Android Developer

Victor Nguyen

iOS Developer