Sean took the confident route of 100% bootstrapping the startup from 2012 to 2015. The team learned what worked and adapted with each pivot taking them closer to their goals. It wasn’t long before the startup began to see results.
Exploring New Markets
It was soon clear that the retail sector was changing, with more customers than ever turning to their smartphones to shop. Sean knew that to truly capture the smartphone audience, MyDeal needed to take advantage of the unique features and benefits only a dedicated app would bring.
Using Sean’s vision as a guide, we collaborated to create the MyDeal app for both iOS and Android. The goal was to provide over 883,000 active customers with a seamless mobile shopping experience and help explode the company’s reach to match its massive potential.
The App Effect
In Oct 2020, the startup was listed on the Australian Stock Exchange, with our app being used as a key tool in the bid to go public. In 2021, gross sales increased by 111.1%. MyDeal is now dominating more recognised brands like H&M, IKEA, StockX, Target and Kogan across the app stores’ ratings charts!