Push notifications are concise messages on electronic devices aimed at grabbing users’ attention, providing reminders, offering updates, or promoting content. They can appear on desktops, laptops, mobile phones, and wearables.

How push notifications work 

Executing push notifications generally involves a three-step process:

1. The app or website publisher or developer creates a push notification message through an API provided by a push notification service.
2. The service then sends the message to the user’s device.
3. Upon opening their device, users can view notifications in various parts, including open apps, home screens, or browsers.

The power of push notifications

Coming up with an effective push notification strategy is essential for effective user engagement and the pursuit of app business goals. Push notifications can remain active even if an app or browser is closed, increasing message visibility and the likelihood that users will perform actions that will contribute to the growth of the business (like availing more products, promos, or services).

Push notifications can also be used as a good public service tool. Some governments use push notifications to inform people of impending natural disasters like storms.