Why Market an App Pre-Launch?

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With over 4 million apps available on the Apple App Store and Google Play Store combined, your new app is likely to face some stiff competition. The rapid increase in demand for mobile apps is showing no signs of slowing down either, and by 2020 it’s anticipated that global app revenue will hit $188 billion. As such, advertisers are predicted to spend up to $64 billion dollars in mobile app marketing campaigns to get a piece of that $188 billion dollar pie. If you want to earn yourself a slice of that revenue too, you need to work on building a relationship with potential users by leveraging brand awareness, value and trust. Many business owners mistakenly believe that this is a process that begins post-launch. But there is actually quite a bit that can be done while your developers are still hard at work creating your product.

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Pre-Launch and Post-Launch App Marketing Guide

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