App Analytics Now Available For Apple Developers On The Mac App Store

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Apple Desktop

While Apple had originally removed some features during the revamping of the Mac App Store on macOS Mojave, Apple has announced that the company is adding app analytics for Mac App Store applications in App Store Connect.

Apple Desktop

Apple developers will now be able to see how many times their app was seen on the Mac App Store, how many times the product page was viewed, and how many new customers downloaded the app. Developers can also see sales numbers for in-app purchases as well as for paying users, and more. All this data is can be viewed on the App Store Connect from the new Mac App Store on macOS Mojave.

Apple’s Mac App Store has been struggling to gain traction ever since it launched. While the company used the same approach on the iOS App Store, it meant apps were being sandboxed with restrictions on what can be developed for the platform. And now Apple hopes that the new redesign will push developers back into the Mac App Store instead of distributing software through other channels.

The Mac App Store redesign follows last year’s iOS App Store refresh, now with a more streamlined design, better app categories and a heavy focus on curated content.

Image Sources: Developer-tech, Digital Trends

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Kenneth is a digital marketing specialist by profession with a strong focus on SEO and Analytics, has helped companies grow their organic traffic and attract visitors from different digital marketing channels. Has a strong background in programming thanks to his degree in Computer Science, loves creating, tinkering, and growing websites.
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