Maria Krisette Lim is a Content Marketing Specialist at Appetiser Apps. She has more than 13 years experience in producing content on the web and print ads. Krisette has a BSBA degree major in Business Management and Entrepreneurship. When she's not tinkering with words and punctuation, she's either curled up with a book while sipping hot tea, playing with her toddler or tinkering website builders.
The 10,000-hour rule, as popularized by Malcolm Gladwell in his book Outliers, asserts that anyone can become an expert if they dedicate themselves to practicing a skill for that amount of time. Say you want to build the next successful mobile app. That would require you to spend 2.6 years — working 80 hours a
Building successful mobile apps goes beyond the profits gained, media coverage, and app funding from investors — it’s also thinking of a customer-centric approach to every stage of the process — from design to development and testing until deployment. It’s being inclusive in all aspects. Inclusivity is an indispensable concept in user experience and app
SaaS (Software as a Service) was originally coined in the 1990s. Although it has been long decades in the technology industry, the SaaS business model is still in its infancy in business in general. Whether you’re looking to boost revenue and app ROI or just starting to develop an app idea, you’re in the right
Have you ever wondered why Spotify gives you an eclectic on the Discover Weekly playlist that makes your heart skip a beat? You may be browsing products on Amazon, and you realize that the products on your screen are actually the ones you need this week. That’s because these tech companies use machine learning to
Behind a top-notch mobile app is a skilled developer with technical and soft skills and, of course, app development tools to speed up the projects. Technical, soft skills and tools can be compared to a cord of three strands. The combination and synergy can make Android apps the darling of app stores. Well, it’s no
Aptitude can get the task done. But attitude takes collaboration to the next level in web development projects. That’s where soft skills come in. In contrast to technical or hard skills that highlight subject matter expertise, soft skills are personal and interpersonal qualities that affect how web developers interact, communicate, and collaborate with others. Here
For any B2B business looking to sustain growth, it pays to be equipped with the right knowledge — knowing what trends are shaping your industry, how customers interact online, and where your market is headed. For example, you might wonder why your website has significantly dropped in visitors over the past three months, even if
Our smartphones have become indispensable in daily tasks. From buying groceries to booking a flight, all these are swiftly done with just a few swipes on mobile devices. But have you ever thought how mobile eCommerce started? Interestingly, in 1997, mobile-commerce services started with Coca-Cola vending machines in Helsinki. What’s special about them? They accepted
Shopping apps are staples in consumers’ smartphones. Simply ask around, and they will tell you they have installed a shopping mobile app for a reason – it’s about convenience. Nearly all consumers (88%) have at least one shopping app on their phone, and half of them have more than four. These consumers with more than
Your customers will often use their smartphones to tackle tasks. And shopping online is part of it. They can order a new set of jeans at Target or check out the latest pair of sneakers at Nike. The shopping center is only a few clicks away and not kilometers anymore. Retail in mobile apps is
