Maria Krisette Lim is a Content Marketing Specialist with 14 years of experience producing web and print ad content. Krisette has a BSBA degree, major in Business Management and Entrepreneurship. When she's not tinkering with words and punctuation, she's either curled up with a book while sipping hot tea, playing with her toddler, or tinkering with website builders.
With the dizzying array of considerations and options involved in making an app, choosing the right platform for your project can be daunting. Do you invest in a web application or go down the mobile road? Both options offer benefits and drawbacks depending on your goals, target audience, budget, and other factors – so how
As small as they are, app icons greatly impact your app’s success. After all, they are among the first things users see in the app stores, giving them enormous power to attract or turn away potential users. But how do you ensure your icon delivers positive results for your app? There are a lot of
Editor’s note: This article is written by a Guest Author and does not necessarily represent the views or insights of Appetiser Apps. Today’s customers have options everywhere they look, and their patience is running thin. One clumsy user experience can be all it takes for someone to walk away. Especially when alternatives abound and attention
You’ve just watched another startup burn through $500K building the “perfect” app, only to discover nobody actually wanted half the features they built. Meanwhile, down the street, a founder launched their food delivery app with just three core features and is already processing 1,000 orders daily. The difference? It’s not luck. Here’s my take: The
Have a mobile app? You’re in a real contest for attention and users. That’s the reality. “Many apps have very similar names in the app stores. Being able to stand out and create a more distinct app upfront, like unique descriptions, a good header, or a good title, will set you apart from competitors with
Editor’s note: This article is written by a Guest Author and does not necessarily represent the views or insights of Appetiser Apps. You launched voice UI to increase app engagement, but many users ignore it completely. They either miss the feature or try it once and never return. So, how do you design voice commands
Disclaimer: Appetiser Apps has not worked with Uber, Dropbox, or Airbnb. All company names and examples are referenced for educational and illustrative purposes only. Here’s a sobering statistic. Even established ride-sharing apps like Uber faced significant financial challenges. For instance, In 2024, its share price was still 22% below its 2019 opening price despite a
When was the last time you used a paper map or called a travel agent? Unless your phone’s dead and it’s 1997, chances are, those aren’t your go-to tools anymore. Today’s travelers expect everything at their fingertips, so if your app isn’t designed for that, you’re already playing catch-up. And it’s not just Google Maps
If you’ve ever dreamed of building an app but worried that coding was a gate only seasoned engineers could open, you’ve likely seen the rise of no-code platforms. In recent months, the question isn’t can you build without learning to code, but should you? This is more than a debate about tech stacks. It’s a
For any B2B business looking to sustain growth, it pays to be equipped with the right knowledge — knowing what trends are shaping your industry, how customers interact online, and where your market is headed. For example, you might wonder why your website has significantly dropped in visitors over the past three months, even if
