How do you develop a dating app to succeed next to the giants like Tinder, Bumble, and Hinge?
Users are willing to pay a lot to for the chance to meet the right person. So whilst this makes the dating market competitive, new players do still regularly emerge. After all, there are around 3.8 billion singles in the world waiting to get connected.
At Appetiser Apps, we’ve learned that dating all comes down to preference. At first, the larger players will have more users than you. Give users an opportunity to more accurately match with someone they care about, and you’ve got yourself a winner!
Do you have a good reason for users to use your app compared to others? Your unique advantage can be a specific feature, a more engaged audience, a new way of making connections, or a way to make dating more convenient.
Sometimes we don’t need new features, we just need to focus on communities and users. Think about dating for pet lovers, sports enthusiasts, workers, educators, or even people who like to go on blind dates. Users love connecting with like-minded people! If a single audience or demographic loves your app, then you’re already ahead.
Our business strategy team will help you find the answers. You’ll be talking to specialists who were part of the creation of apps with millions of users.
People decide within seconds whether they are attracted to another person. With apps, it’s no different. Standout designs are crucial to your App Store success. Our team is currently ranked 7th best app design team in the world, no other Australian company is even in the top 100.
We hire the top 1% of developers globally to back your idea with quality coding. When other dating apps set the benchmark, we must match it and eventually beat it. The greater the user experience, the longer users stay on your app, and the higher the chance that they become paying customers of yours. Reliability matters!
We don’t just do dating app development, Appetiser is your growth machine. Let us accompany you on your journey to success. In the 5 years since we’ve started, two of our clients became billion-dollar companies, three are halfway there. We’d love for you to be next.
Claudia is a former dancer of the Royal Ballet. She trained at the Royal Ballet School and graduated in the Royal Ballet Company, one of only six Australian dancers ever to achieve this honour. She came to us with a vision for an app that would reflect her status in the world of dance and help other train to get the skills they need. We worked hard to understand what made Claudia special and designed her app to embody those ideals. Our combined efforts paid off: the ballet training app saw 10,000 downloads in the first week, trending status, and 4.9-star rating from over 200 reviews on the Apple App Store at launch.
Inspired by his experiences as a top-level Australian athlete, Ben Dixon wanted to find a way for celebrities and their biggest fans to connect through technology. Ben was able to raise over $1 million using our prototype designs and Vello now has a fan base of 150 million and counting.
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BarbCare was founded by Louise and David Harris after Louise's mother started feeling isolated at the care home she lived in. Their idea was for a communication tool to keep aged care residents, families and carers connected. The startup is now making a difference in people lives across Australia and is the first app of its kind anywhere in the world.
After working with Appetiser, Barbcare’s aged care platform was able to partner with Bupa within months of launch.
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Passionate about helping others, Matt Gollan was inspired to raise money for charity using the power of technology. AHF and Appetiser teamed up and created OneRaise, a web-based charity raffle platform which made almost $1 million in just a day during its first live raffle. It’s also on its way to transacting $10M through the platform in it’s first 12 months.
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