Maria Krisette Lim is a Content Marketing Specialist with 14 years of experience producing web and print ad content. Krisette has a BSBA degree, major in Business Management and Entrepreneurship. When she's not tinkering with words and punctuation, she's either curled up with a book while sipping hot tea, playing with her toddler, or tinkering with website builders.
If there were two industries that saw tremendous growth amid the recent global health crisis, it would be the field of health and technology. Primarily due to lockdowns, the global fitness app market recorded 54% growth and was valued at USD 5.1 billion in 2021. Source: Vantage Market Research But if you thought the momentum
Did you know that the average smartphone user spends 2 hours and 31 minutes daily on social platforms? Source: Meltwater via DataReportal Undoubtedly, people love spending time on social media. No wonder creating a social media app has become a lucrative business opportunity for many. In 2022, the global social app market was valued at
App development is rarely linear. Every product is different, and several factors influence how a web or mobile app is planned and delivered. If you’re planning to build an app, one of the first things you’ll want to understand is how quickly you can go from idea to a working product. With clear scope and
“It’s not magic; it’s talent and sweat.” This line from the American comedy TV series Silicon Valley aptly describes the app development process. From selecting a platform to crafting incredible user experiences, navigating the intricacies of developing an app can be a real challenge. But let me tell you this… Even if you lack the
Curious how users interact with your app? Well, the first step to understanding where your product stands today is through mobile analytics. The average business analyzes 37%-40% of its data, and those who leverage big data solutions increase their profits by an average of 8%. That said, without metrics, your marketing efforts are based on
Editor’s note: This article has been reviewed by our mobile app developer Alvin Ray Yu. Imagine you’re at a car dealership, ready to pick out a new ride—a decision that mirrors choosing the best digital application for your business. You’re standing there, looking at sleek sports cars promising speed and excitement, but you also see
If you’re a modern business, there’s a good chance you know the importance of having a strong online presence. Having a website is a great place to start, but if you want to capitalize on the opportunities that the digital-first market holds, turning your website into an app may be one of the best things
So you have a fantastic app idea. You’re over the moon and confident that it could revolutionize your industry. The big question is HOW do you best bring it to life? All developers who have created successful apps know that it takes more than just a good idea to make it big. You have to
Notifications are an essential part of a successful web or mobile app experience. According to research, sending push notifications can boost app engagement by up to 88% and increase app retention rates by up to 10x. Impressive, right? Here’s a puzzling twist: notifications are among the top drivers of app uninstalls. Source: GoodFirms
In today’s digital-first market, having a strong online presence is key to driving brand awareness, generating revenue, and achieving other business goals. But what’s the best way to establish and boost this presence? Should you opt for a website or a web application? As with any business decision, the ideal approach is to equip yourself
