Maria Krisette Lim is a Content Marketing Specialist with 14 years of experience producing web and print ad content. Krisette has a BSBA degree, major in Business Management and Entrepreneurship. When she's not tinkering with words and punctuation, she's either curled up with a book while sipping hot tea, playing with her toddler, or tinkering with website builders.
It seems that San Francisco remains the #1 city in the world for startup accelerators. That’s not surprising, though. Known as the mecca of startup companies, it is also the birthplace of some of the popular tech companies that pursued digital innovation to make our lives easier, such as Airbnb and Dropbox. But what you
Are you struggling to get more sales on your online store? You’re not alone. Many startups and small businesses are initially challenged to get sales and revenue. In fact, the success rate for online businesses is estimated to be only 10-20%, with most failing within the first 120 days. But that shouldn’t be a reason
Have you heard of the cocktail party effect? It’s a cognitive process where you can focus on one conversation in a noisy room, tuning out the background chatter. I encountered this concept in Alex Hormozi’s book $100M Leads. Akin to advertising, it refers to capturing attention and standing out in a crowded environment, particularly in
If you have a mobile app, acquiring users mirrors a high-stakes soccer showdown, like Argentina vs. Chile in Copa America. Just as Argentina clinched victory with a late goal, app developers must strategically win over new users in a competitive mobile app market. Picture the match as a metaphor for mobile app user acquisition: Argentina’s
I always thought that great artists like Michaelangelo, Van Gogh, and da Vinci simply applied paint directly to the canvas. Contrary to my assumption, a beautiful painting starts with a preliminary work. Artists first sketch the outlines, carefully planning the composition and ensuring that every element is in the right place. Source: Wikimedia This initial
Imagine stepping into the world of Pixar’s “Inside Out 2,” where every character represents a different emotion, guiding the protagonist through life’s challenges. This portrayal of human experiences is akin to how user personas function in user experience (UX) design for apps. Just as Joy, Sadness, and the rest of the emotions provide a complete
Did you know that counting down from 5 to 1 (5,4,3,2,1), popularized by Mel Robbins, is a powerful mental hack? This simple trick shifts brain activity from the primitive midbrain, which is responsible for instinctual and emotional responses, to the prefrontal cortex. Activating this part of the brain helps you move from a state of
Have you ever tried booking a plane ticket without an itinerary? While exploring a new city overseas without booking a hotel seems exciting, planning is never an afterthought when building your business. It’s indispensable. The same principle applies when developing an app. A plan, direction, and product strategy co-exist for a seamless collaboration across teams
Editor’s note: This article is written by a Guest Author Video marketing has become an essential part of brand marketing strategies. Well-crafted creative videos can capture attention, reach audiences, and convert interest into sales, but it’s not always easy. While some brands have the formula down, others invest in their video marketing strategy and get
