Jesus Carmelo Arguelles, aka Mel, is a Content Marketing Specialist by profession. Though he holds a bachelor's degree in business administration, he also took courses in fields like computer troubleshooting and data analytics. He also has a wealth of experience in content writing, marketing, education, and customer support.
It can be tempting to spend heavily on expansion when you see large groups of customers coming in or a flood of users trying your website or app. But how sure are you that your scaling strategy yields the optimum return on investment? At Appetiser Apps, we have helped organizations achieve multi-million dollar growth. We
It took all the strength you had to approach a potential investor or business partner. After your initial elevator pitch, months or years pass before they consider your idea and set up a presentation session. So it’s understandable that you want your pitch deck to be as perfect as possible. After all, this could spell
Pitching to investors is a fine art. Tech pioneer and venture capitalist Marc Andreessen says his VC company listens to around 4,000 startup pitches a year. And guess what? He rejects funding around half of them. How do you convince investors to reach into their pockets and fund your vision? Read on to learn how
With fintech, you can build a business out of thin air. The magic of fintech (financial technology) has made money “invisible” yet portable. Once money becomes digital, people can pay bills, buy stuff, or grow their investments without leaving home or holding physical cash. This “ethereal” e-money ecosystem has contributed to the massive value of
Building your own marketplace app is like setting up your own public market or shopping mall. But just like everything, there are pros and cons to doing this. Though global retail e-commerce sales amounted to around $6 trillion in 2023, developing a marketplace app can be challenging, especially considering the dominance of Amazon and eBay
You probably know by now that the global chat app market is worth billions. It’s also no secret that these applications have become game-changers in the lives of businesses and individuals. However, building a chat app can be overwhelming, especially if you have a limited idea about the process. And given that around 4 billion
When was the last time you savored a seashore or relished a rustic locale? In a stressful and hectic world, traveling is one of humanity’s most sublime pleasures. Whether for leisure or culture, around 1.3 billion people traveled from one country to another in 2023. But if you’re afraid to travel due to potential inconveniences,
Have you slept well lately? If you haven’t, you are not alone. A global study indicates around 4,800 respondents across 12 countries suffer from poor sleep quality. This statistic, combined with the health conditions linked to lack of sleep, poses a serious public health concern. But, there’s a silver lining. There are many mobile applications
For many, cooking meals has become a luxury. Often, office employees and home-based workers are so busy with work that they need food prepared for them. This pressing need, combined with the advent of smartphones, has given rise to the booming food delivery industry. In 2022, the global food delivery market amounted to around $220
People hate defective products. Nobody wants to waste money on products of subpar quality, whether on shoes or software. That is why any business or software development company worth its salt has up-to-date and effective quality management systems. Quality management basically involves crafting and implementing standards and processes to produce the most market-competitive products and
