Jesus Carmelo Arguelles, aka Mel, is a Content Marketing Specialist by profession. Though he holds a bachelor's degree in business administration, he also took courses in fields like computer troubleshooting and data analytics. He also has a wealth of experience in content writing, marketing, education, and customer support.
The cream rises to the top, even during a cataclysmic event like COVID-19. Not to relive this awful nightmare, but the pandemic has been instrumental in the giant leaps of the healthcare sector. For instance, people broke free from the double chains of lockdowns and weak bodies through innovative fitness apps. On the other hand,
Is spending money on sales personnel an investment or a cash drain? Getting new customers is so valuable that marketing and sales comprise around 10 to 40% of an average business’s gross revenue. That’s approximately $20,000 annually if the typical American small business is our benchmark. What if I tell you there is a way
The global software industry is worth around $800 billion as of writing. But plunging into this deep profit pool is not that cut-and-dried. After all, different customers have different software needs. Gone were the days when you could just design, build, and market software or apps all in one linear process. There are even methods
Big companies are jumping on the bandwagon of mobile apps. Iconic brands like Starbucks and Nike attribute around a quarter of their pandemic-era revenue to these mobile applications, making them a great investment in this digital landscape.. Many tech companies are also cashing in on mobile apps, particularly hybrid apps. For example, Gmail, Twitter, and
Building bridges, not walls. The sentence above summarizes what a typical product manager does. This rare breed of business leader can act as the bridge between different operational departments and customers. Product managers have become indispensable, especially to tech businesses. After all, an incredible innovation is only as good as its ability to fulfill actual
After launching your app in the app stores, it becomes a needle in a haystack, at least for a while. But if you execute the correct app-promoting strategy, the proverbial needle will rise to the top of the haystack. This means more users will discover and use your app, enabling it to generate your desired
The competitive world of business is like a dense jungle that’s hard to navigate. Since the business landscape has uncertain outcomes and many moving parts, companies and entrepreneurs need business plans to serve as roadmaps for success. Without a plan, even big companies tend to suffer setbacks. Whether establishing a startup or building something more
If you had a business, which person would you tap to grow your organization? The extremely talented specialist? Or the jack-of-all-trades? In a way, hybrid and native apps are similar to these two candidates. After all, like employees, these mobile applications serve the needs of businesses and even help nonprofits maximize their social impact. I
Picture this: You’re excited about the fact that you just launched your app or website. At first, many people view your site or download your app. But months passed, and people started dropping out. You’ve tried all sorts of marketing strategies, like search engine optimization and app store optimization, to keep users and visitors interested.
Did you know that NOT ALL business financing requires cash payment? Startups, in particular, can take advantage of unconventional financing arrangements. These flexible payment options come in handy, especially during external shocks like pandemics and economic crises. I have classified startup funding options into four unique ways you could pay for them. Once you realize
