KPI (Key Performance Indicator)

KPI (Key Performance Indicator)


Key Performance Indicators (KPIs) are measurable metrics that help assess the success and effectiveness of digital assets like apps or websites. They provide insights into various aspects of performance, user engagement, and overall success of an application or website. 

Monitoring KPIs allows developers to make informed decisions and improvements based on real data. Data is a good complement to empirical observations in the improvement of digital assets.

KPIs are detected using mobile app analytics tools or their equivalents for websites.


Critical criteria and KPIs for software products

  • User Acquisition
    KPI: Number of downloads or installs.
    Why it matters: Indicates how well your app or website is attracting new users or visitors.
  • User Retention
    KPI: Retention rate (percentage of users who continue to use the app after a certain period).
    Why it matters: Reflects the ability of your app or website to retain users or visitors over time.
  • Active Users
    KPI: Daily, weekly, or monthly active users or visitors.
    Why it matters: Shows how many users are actively engaging with your app or website.
  • Session Duration
    KPI: Average time users spend on your app or website.
    Why it matters: Indicates user engagement and satisfaction.


How knowledge of KPIs benefits developers

Ultimately, knowing the right KPIs and measuring them well enables developers to:

  • Turn digital assets into income-generating tools
  • Determine whether business or organizational goals are being met
  • Develop the right marketing and technical troubleshooting strategies to ensure apps or websites always have an adequate pool of users


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