Jessica La is a Content and SEO Consultant at Appetiser with 6+ years in the industry. If she's not writing and optimizing content, you can find her with a cup of coffee delighting in literature or sci-fi books.
It’s a fussy market out there when it comes to new apps. With so many coming out every day, what’s more disheartening than spending 60k on lovingly developing your brainchild and then seeing it flop? The sting is more than just in the heart – it hits deep in the hip-pocket nerve. After all,
Launching a polished product without confirming it meets your audience’s needs is like walking into a crowded room and trying to sell beautifully carved ice to penguins. You might have the fanciest product, but if it doesn’t solve a problem or fulfill a desire, you’re going to hear nothing but crickets. Surprisingly, many businesses fall
This article was written by a guest author. Startups are notorious for having scarce resources and stiff competition. And while this isn’t ideal, it doesn’t mean they can’t win customers – even with million-dollar competitors and little to no budget for ads and marketing. So if you have a startup, it is possible to build
This article was written by a Guest Author. Running a mobile app business is daunting, especially for small businesses. There’s a never-ending task to complete; setting a budget, conducting market research, stimulating discovery, and driving downloads. It’s even more daunting when you have limited resources, teams, and budgets. While large corporations can spend a thousand
What do buying a car, purchasing a home, and developing an app have in common? Chances are, you’d like a good price estimate before buying any of these. After all, you would want to get the most out of every hard-earned dollar. But there is no one-price-fits-all answer to how much app development costs. Custom
This article was written by a Guest Author. As we have witnessed recently, many companies in different industries have decided to re-establish their business approach and follow digital transformation trends in 2023. The new trends in digital transformation include hybrid work, intelligent search, AIOps and machine learning, customer data platforms (CDPs), and integrated Agile, DevOps,
“Mobile is the perfect example of what’s enabling economic growth in the technology sector.” – Max Levchin So you want to build a custom mobile app? Data fetched from a report indicates that more than 5.31 billion people own a mobile phone in 2022, showing a 1.8% Y-o-Y growth. With an ever-increasing number of people
