By

Jessica La

Jessica La

Jessica La is a Content and SEO Consultant at Appetiser with 6+ years in the industry. If she's not writing and optimizing content, you can find her with a cup of coffee delighting in literature or sci-fi books.

Posts by Jessica La
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How To Start Lean with MVP App Development in 2024

  It’s a fussy market out there when it comes to new apps. With so many coming out every day, what’s more disheartening than spending 60k on lovingly developing your brainchild and then seeing it flop? The sting is more than just in the heart – it hits deep in the hip-pocket nerve. After all,

13 Best Minimum Viable Product Examples (+ 8 Strategies)

  Did you know, according to most statistics, up to 90% of startups fail? These startups build and launch a final product without checking whether it’s a viable solution for their target audience. They made the mistake of assuming people care enough about their problem to pay for a solution to it. That’s where they
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10 Tried-and-Tested Demand Generation Strategies For Startups

This article was written by a guest author. Startups are notorious for having scarce resources and stiff competition. And while this isn’t ideal, it doesn’t mean they can’t win customers – even with million-dollar competitors and little to no budget for ads and marketing. So if you have a startup, it is possible to build

6 Video Marketing Practices for Small Businesses in the App Industry

This article was written by a Guest Author. Running a mobile app business is daunting, especially for small businesses. There’s a never-ending task to complete; setting a budget, conducting market research, stimulating discovery, and driving downloads. It’s even more daunting when you have limited resources, teams, and budgets. While large corporations can spend a thousand
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How Much Does It Cost to Develop an App: A Comprehensive Guide to Estimating App Development Cost

How much does it cost to develop an app from scratch? Depending primarily on your app’s complexity, it can range from: $30,000 to $60,000 For a basic app $60,000 to $300,000+ For a simple app $300,000+ For a complex app Yes. Quality custom mobile app development requires significant investments, with most apps ranging from $100,000

Top 5 Digital Transformation Trends in 2024

This article was written by a Guest Author. As we have witnessed recently, many companies in different industries have decided to re-establish their business approach and follow digital transformation trends in 2023. The new trends in digital transformation include hybrid work, intelligent search, AIOps and machine learning, customer data platforms (CDPs), and integrated Agile, DevOps,
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How Custom Mobile App Development Will Grow Your Business in 2024 & Beyond

“Mobile is the perfect example of what’s enabling economic growth in the technology sector.” – Max Levchin So you want to build a custom mobile app?  Data fetched from a report indicates that more than 5.31 billion people own a mobile phone in 2022, showing a 1.8% Y-o-Y growth. With an ever-increasing number of people