Maria Krisette Lim is a Content Marketing Specialist at Appetiser Apps. She has more than 13 years experience in producing content on the web and print ads. Krisette has a BSBA degree major in Business Management and Entrepreneurship. When she's not tinkering with words and punctuation, she's either curled up with a book while sipping hot tea, playing with her toddler or tinkering website builders.
Have you heard of the cocktail party effect? It’s a cognitive process where you can focus on one conversation in a noisy room, tuning out the background chatter. I encountered this concept in Alex Hormozi’s book $100M Leads. Akin to advertising, it refers to capturing attention and standing out in a crowded environment, particularly in
If you have a mobile app, acquiring users mirrors a high-stakes soccer showdown, like Argentina vs. Chile in Copa America. Just as Argentina clinched victory with a late goal, app developers must strategically win over new users in a competitive mobile app market. Picture the match as a metaphor for mobile app user acquisition: Argentina’s
I always thought that great artists like Michaelangelo, Van Gogh, and da Vinci simply applied paint directly to the canvas. Contrary to my assumption, a beautiful painting starts with a preliminary work. Artists first sketch the outlines, carefully planning the composition and ensuring that every element is in the right place. Source: Wikimedia This initial
Imagine stepping into the world of Pixar’s “Inside Out 2,” where every character represents a different emotion, guiding the protagonist through life’s challenges. This portrayal of human experiences is akin to how user personas function in user experience (UX) design for apps. Just as Joy, Sadness, and the rest of the emotions provide a complete
Did you know that counting down from 5 to 1 (5,4,3,2,1), popularized by Mel Robbins, is a powerful mental hack? This simple trick shifts brain activity from the primitive midbrain, which is responsible for instinctual and emotional responses, to the prefrontal cortex. Activating this part of the brain helps you move from a state of
Have you ever tried booking a plane ticket without an itinerary? While exploring a new city overseas without booking a hotel seems exciting, planning is never an afterthought when building your business. It’s indispensable. The same principle applies when developing an app. A plan, direction, and product strategy co-exist for a seamless collaboration across teams
Editor’s note: This article is written by a Guest Author Video marketing has become an essential part of brand marketing strategies. Well-crafted creative videos can capture attention, reach audiences, and convert interest into sales, but it’s not always easy. While some brands have the formula down, others invest in their video marketing strategy and get
Behind a top-notch mobile app is a skilled developer with technical and soft skills and, of course, app development tools to speed up projects. Technical, soft skills and tools can be compared to a cord of three strands. The combination and synergy can make Android apps the darling of app stores. Well, it’s no secret
Have you ever had a mobile app idea or software that could one day be worth millions? You’re not alone. We’ve spoken to hundreds of startup founders, app developers, and companies who have had similar thoughts cross their minds while dreaming up the next revolutionary product. But what many don’t realize is that without taking
