Maria Krisette Lim is a Content Marketing Specialist with over 13 years of experience producing web and print ad content. Krisette has a BSBA degree, major in Business Management and Entrepreneurship. When she's not tinkering with words and punctuation, she's either curled up with a book while sipping hot tea, playing with her toddler, or tinkering with website builders.
A visually appealing and intuitive app design creates a positive first impression on potential app users. The adage “first impression lasts” is still true today, and it is even backed by psychology, where such impressions can last for months. Personally, if I see insanely beautiful app previews on the Apple App Store, I’m more inclined
Which comes first: chicken or egg? This age-old question has puzzled us for centuries. Although many scientists have proven and justified the answer (the egg came first), this philosophical question also has a significant connection to the app business. Like the chicken and egg dilemma, you often face a similar quandary when launching your app.
A five-star app store review is an app publisher’s dream. Imagine having ten consistently good reviews on your app. This will greatly impact its success because it creates a positive perception among potential app users. Now, gently, let me pull you from the dreamy bubble and return to reality. The industry average iOS app rating
Are you a saver or an investor? You can also be both. If you have enough funds in your nest for savings and emergency funds, you’re off to another exciting financial journey, and that’s why you’re searching for the best stock apps. Here’s a reality check: The average interest rate on savings accounts is 0.46%
Smartphones have become an extension of ourselves, serving as our personal assistants, entertainment hubs, and shopping companions. In fact, 79% of smartphone users rely on mobile devices for online shopping. With a shopping app, shoppers bid goodbye to rushing during lunch breaks and navigating crowded aisles. For instance, they can compare prices and find the
In 2024, having a mobile-first, customer-centric approach will help companies thrive in a fast-paced mobile app industry. With over 6.9 billion smartphone users worldwide estimated this year, it’s unsurprising that mobile apps will play a major role in different industries. In fact, mobile apps are becoming the lifeblood of every transaction, and expect that innovative
An English poet’s quote caught my attention: “Slow and steady wins the race.” It reminds me of the tortoise and the hare. Of course, we know who won that race. But while this may be a good motivational adage to achieve personal success, it’s quite inappropriate to embrace it in building products like mobile apps
The 10,000-hour rule, as popularized by Malcolm Gladwell in his book Outliers, asserts that anyone can become an expert if they dedicate themselves to practicing a skill for that amount of time. Say you want to build the next successful mobile app. That would require you to spend 2.6 years — working 80 hours a
Building successful mobile apps goes beyond the profits gained, media coverage, and app funding from investors — it’s also thinking of a customer-centric approach to every stage of the process — from design to development and testing until deployment. It’s being inclusive in all aspects. Inclusivity is an indispensable concept in user experience and app
SaaS (Software as a Service) was originally coined in the 1990s. Although it has been long decades in the technology industry, the SaaS business model is still in its infancy in business in general. Whether you’re looking to boost revenue and app ROI or just starting to develop an app idea, you’re in the right
