Maria Krisette Lim is a Content Marketing Specialist with 14 years of experience producing web and print ad content. Krisette has a BSBA degree, major in Business Management and Entrepreneurship. When she's not tinkering with words and punctuation, she's either curled up with a book while sipping hot tea, playing with her toddler, or tinkering with website builders.
Imagine stepping into the world of Pixar’s “Inside Out 2,” where every character represents a different emotion, guiding the protagonist through life’s challenges. This portrayal of human experiences is akin to how user personas function in user experience (UX) design for apps. Just as Joy, Sadness, and the rest of the emotions provide a complete
Did you know that counting down from 5 to 1 (5,4,3,2,1), popularized by Mel Robbins, is a powerful mental hack? This simple trick shifts brain activity from the primitive midbrain, which is responsible for instinctual and emotional responses, to the prefrontal cortex. Activating this part of the brain helps you move from a state of
Have you ever tried booking a plane ticket without an itinerary? While exploring a new city overseas without booking a hotel seems exciting, planning is never an afterthought when building your business. It’s indispensable. The same principle applies when developing an app. A plan, direction, and product strategy co-exist for a seamless collaboration across teams
Editor’s note: This article is written by a Guest Author Video marketing has become an essential part of brand marketing strategies. Well-crafted creative videos can capture attention, reach audiences, and convert interest into sales, but it’s not always easy. While some brands have the formula down, others invest in their video marketing strategy and get
Behind a top-notch mobile app is a skilled developer with technical and soft skills and, of course, app development tools to speed up projects. Technical, soft skills and tools can be compared to a cord of three strands. The combination and synergy can make Android apps the darling of app stores. Well, it’s no secret
Have you ever had a mobile app idea or software that could one day be worth millions? You’re not alone. We’ve spoken to hundreds of startup founders, app developers, and companies who have had similar thoughts cross their minds while dreaming up the next revolutionary product. But what many don’t realize is that without taking
One of the sweetest answers that app design and app development agencies would like to hear is “Yes” after the app design proposal is handed over to you. But just like in an engagement, once the woman says yes to her fiancé, what comes next is a heavy word that must be translated into action:
Supercommunicators are talented at matching someone else’s energy and mood when they want to align and engage with that person. This is what I learned from Charles Duhig’s book Supercommunicators. But when communicating an exciting app idea, nothing beats that tactile approach—a paper with scribbled notes or a mind map of ideas to execute a
A visually appealing and intuitive app design creates a positive first impression on potential app users. The adage “first impression lasts” is still true today, and it is even backed by psychology, where such impressions can last for months. Personally, if I see insanely beautiful app previews on the Apple App Store, I’m more inclined
Which comes first: chicken or egg? This age-old question has puzzled us for centuries. Although many scientists have proven and justified the answer (the egg came first), this philosophical question also has a significant connection to the app business. Like the chicken and egg dilemma, you often face a similar quandary when launching your app.
