digital marketing Archives | Appetiser: Web and Mobile App Development Melbourne, Australia

Q: Why Market an App Pre-Launch?

With over 4 million apps available on the Apple App Store and Google Play Store combined, your new app is likely to face some stiff competition. The rapid increase in demand for mobile apps is showing no signs of slowing down either, and by 2020 it’s anticipated that global app revenue will hit $188 billion. As such, advertisers are predicted to spend up to $64 billion dollars in mobile app marketing campaigns to get a piece of that $188 billion dollar pie. If you want to earn yourself a slice of that revenue too, you need to work on building a relationship with potential users by leveraging brand awareness, value and trust. Many business owners mistakenly believe that this is a process that begins post-launch. But there is actually quite a bit that can be done while your developers are still hard at work creating your product.

May

Pre-Launch and Post-Launch App Marketing Guide

27. May, 2019Michael MacRaeApp Development News

Building your app is one milestone. Getting people to use it is another. How do you build awareness? Acquire users? Create momentum before and after launch? In this guide, I’ll share proven pre-launch and post-launch marketing strategies that help turn a great product into one people actually discover and use. Why Market an App Pre-Launch?

11 Powerful App Marketing Strategies To Drive Installs-01

May

Apps Marketing Basics: 11 Powerful Strategies to Drive Installs

22. May, 2019Michael MacRaeDevelopment, Industry News, Marketing

The mobile app industry is ultra-competitive. Mobile device users are blessed with millions of apps to choose from to combat boredom, improve health, boost productivity, and more. Thankfully, the number of potential mobile app users is rapidly growing, with an estimated 6.8 billion people using smartphones in 2023. The number of smartphone users globally increases

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Pre-Launch and Post-Launch App Marketing Guide

Apps Marketing Basics: 11 Powerful Strategies to Drive Installs

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