Maria Krisette Lim is a Content Marketing Specialist with 14 years of experience producing web and print ad content. Krisette has a BSBA degree, major in Business Management and Entrepreneurship. When she's not tinkering with words and punctuation, she's either curled up with a book while sipping hot tea, playing with her toddler, or tinkering with website builders.
Most startup founders build products nobody wants. In fact, 90% of startups fail overall, which can be daunting for some. They skip validation, fall in love with their idea, and pour months into developing something that never finds its market. The pattern is predictable: founders assume customer interest equals validation, operate in echo chambers, and
The mobile app world is evolving at breakneck speed. If you’re not keeping up, you’re already behind. In 2025, breakthrough trends such as generative AI, AR-powered shopping, super apps, and next-generation privacy are rewriting the rules of user engagement and driving business growth. Whether you’re a startup founder, marketer, or app developer, this guide unpacks
Editor’s note: A guest author writes this article and doesn’t represent the official views or endorsements of our platform regarding any Appetiser Apps products or services mentioned. We value diverse perspectives and are pleased to share this guest contribution with our readers. The democratization of technology represents a significant change in how technological resources are
Have you ever come up with an app idea so groundbreaking that you couldn’t stop thinking about it? You picture it solving real-world problems, making life easier, or even disrupting an industry. But then the big question hits: How can I make sure no one steals this app idea? Is this even possible? We’ve spoken
Editor’s note: A guest author writes this article and doesn’t represent the official views or endorsements of our platform regarding any Appetiser Apps products or services mentioned. We value diverse perspectives and are pleased to share this guest contribution with our readers. As a founder, you’re no stranger to hard work. You’ve likely spent countless
Editor’s note: This article is written by a Guest Author As an entrepreneur, you probably know that any savvy investor looks for the four essential components in your startup idea: How innovative is your product? What kind of market will it address? Is your team and company trustworthy? How much funding does your company need?
Editor’s note: This article is written by a Guest Author Imagine this: you’ve built a sleek, feature-packed mobile app, and everything looks perfect. But then, a user with visual impairment tries using it and gets stuck. Someone with motor disabilities struggles to tap the right buttons. A person relying on screen readers hears a jumble
Our smartphones have become indispensable in daily tasks. From buying groceries to booking a flight, all these are swiftly done with just a few swipes on mobile devices. Curious about the state of mobile ecommerce? Look no further. I have curated all mobile ecommerce statistics to help you understand the market. Top mobile eCommerce statistics
Let’s face it: the app store is littered with “perfect” products nobody wanted. Here’s a sobering and inconvenient truth about the app industry in general. By day 30, 90% of app users stop engaging with an app – unless of course it’s designed well to retain users for life. That’s not just a number—it’s thousands
Editor’s note: This article is written by a Guest Author Scaling a SaaS product is an incredible opportunity. The potential for recurring revenue and market growth is immense. But scaling isn’t straightforward. It requires careful planning and deliberate action. Many businesses fail to scale for the long haul because they lack the right infrastructure, teams,
