Maria Krisette Lim is a Content Marketing Specialist with 14 years of experience producing web and print ad content. Krisette has a BSBA degree, major in Business Management and Entrepreneurship. When she's not tinkering with words and punctuation, she's either curled up with a book while sipping hot tea, playing with her toddler, or tinkering with website builders.
You’ve just watched another startup burn through $500K building the “perfect” app, only to discover nobody actually wanted half the features they built. Meanwhile, down the street, a founder launched their food delivery app with just three core features and is already processing 1,000 orders daily. The difference? It’s not luck. Here’s my take: The
Have a mobile app? You’re in a real contest for attention and users. That’s the reality. “Many apps have very similar names in the app stores. Being able to stand out and create a more distinct app upfront, like unique descriptions, a good header, or a good title, will set you apart from competitors with
Editor’s note: This article is written by a Guest Author and does not necessarily represent the views or insights of Appetiser Apps. You launched voice UI to increase app engagement, but many users ignore it completely. They either miss the feature or try it once and never return. So, how do you design voice commands
Disclaimer: Appetiser Apps has not worked with Uber, Dropbox, or Airbnb. All company names and examples are referenced for educational and illustrative purposes only. Here’s a sobering statistic. Even established ride-sharing apps like Uber faced significant financial challenges. For instance, In 2024, its share price was still 22% below its 2019 opening price despite a
If you’ve ever dreamed of building an app but worried that coding was a gate only seasoned engineers could open, you’ve likely seen the rise of no-code platforms. In recent months, the question isn’t can you build without learning to code, but should you? This is more than a debate about tech stacks. It’s a
For any B2B business looking to sustain growth, it pays to be equipped with the right knowledge — knowing what trends are shaping your industry, how customers interact online, and where your market is headed. For example, you might wonder why your website has significantly dropped in visitors over the past three months, even if
Imagine if you could make app users interested in your app and use it even just once a week. That’s already a surefire win. It’s because 90% of users who do this will likely stick around. And one way to close the loop between engagement and success is through gamification. The science behind it proves
Most startup founders build products nobody wants. In fact, 90% of startups fail overall, which can be daunting for some. They skip validation, fall in love with their idea, and pour months into developing something that never finds its market. The pattern is predictable: founders assume customer interest equals validation, operate in echo chambers, and
The mobile app world is evolving at breakneck speed. If you’re not keeping up, you’re already behind. In 2025, breakthrough trends such as generative AI, AR-powered shopping, super apps, and next-generation privacy are rewriting the rules of user engagement and driving business growth. Whether you’re a startup founder, marketer, or app developer, this guide unpacks
Editor’s note: A guest author writes this article and doesn’t represent the official views or endorsements of our platform regarding any Appetiser Apps products or services mentioned. We value diverse perspectives and are pleased to share this guest contribution with our readers. The democratization of technology represents a significant change in how technological resources are
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