Maria Krisette Lim is a Content Marketing Specialist with 14 years of experience producing web and print ad content. Krisette has a BSBA degree, major in Business Management and Entrepreneurship. When she's not tinkering with words and punctuation, she's either curled up with a book while sipping hot tea, playing with her toddler, or tinkering with website builders.
A 10-person operations team spends the first 40 minutes of every Monday copying numbers out of one platform and into another. Nobody planned it that way. The CRM was picked in year one, the invento ry tool came later, and neither has ever spoken to the other. So, someone built a spreadsheet to bridge the
Your phone is probably within arm’s reach right now. If you’ve bought anything this week, there’s a good chance it happened on that screen and with your AI assistant. Mobile shopping isn’t a trend to watch. It’s the default. From grabbing groceries before the meeting ends to booking a last-minute flight during your commute, smartphones
Are you a startup business owner looking to make waves in the digital world? If so, one of the crucial aspects you should pay attention to is your e-commerce app design. With more than 27 million e-commerce sites globally, consumers are spoiled with options. They expect a knockout user experience and will quickly leave an
Let’s get one thing out in the open. Mobile app retention is not a walk in the park. Many downloaded apps end up as another unused icon on most cell phone screens — until app users decide to free up their phone’s memory and hit “uninstall.” This is a hard pill to swallow for app
Editor’s note: This article is written by a Guest Author Video marketing has become an essential part of brand marketing strategies. Well-crafted creative videos can capture attention, reach audiences, and convert interest into sales, but it’s not always easy. While some brands have the formula down, others invest in their video marketing strategy and get
I’ve always been fascinated by how a suit can command trust. In boardrooms and banks, it’s like a uniform for credibility. But times have changed. 55% of Americans now manage their money primarily through mobile apps, while just 8% still visit a branch (ABA). It’s tempting to think that screens have become more trustworthy than
Editor’s note: This article is written by a Guest Author and does not necessarily represent the views or insights of Appetiser Apps. “If I have an app idea, what do I do?” Is this a lingering question in your mind lately? The gap between “I have a good app idea” and “I have an app
The number of Android apps continues to grow, signifying an ever-intensifying competition in the market. As of 2023, there are approximately 2.59 million apps available on the Google Play Store, and thousands more are added daily. Source: 42matters Having a thoughtfully designed app isn’t just a nice-to-have — it’s a strategic necessity. It distinguishes an
Your web application’s design is like a handshake. It’s the first impression that can make or break the user experience. Users decide whether they like your app or not in less time than it takes to blink. That’s right, within a mere 0.05 seconds of landing on your app, they’ve already formed an opinion. And
Time is the currency of stellar customer service. Why? Forrester Research tells us 77% of customers say valuing their time is the most important thing a company can do regarding customer service. To ensure you’re offering the best mobile app customer support, you must learn how to give users the five-star experience they deserve—especially on
