Maria Krisette Lim is a Content Marketing Specialist with 14 years of experience producing web and print ad content. Krisette has a BSBA degree, major in Business Management and Entrepreneurship. When she's not tinkering with words and punctuation, she's either curled up with a book while sipping hot tea, playing with her toddler, or tinkering with website builders.
For any B2B business looking to sustain growth, it pays to be equipped with the right knowledge — knowing what trends are shaping your industry, how customers interact online, and where your market is headed. For example, you might wonder why your website has significantly dropped in visitors over the past three months, even if
Imagine if you could make app users interested in your app and use it even just once a week. That’s already a surefire win. It’s because 90% of users who do this will likely stick around. And one way to close the loop between engagement and success is through gamification. The science behind it proves
Most startup founders build products nobody wants. In fact, 90% of startups fail overall, which can be daunting for some. They skip validation, fall in love with their idea, and pour months into developing something that never finds its market. The pattern is predictable: founders assume customer interest equals validation, operate in echo chambers, and
The mobile app world is evolving at breakneck speed. If you’re not keeping up, you’re already behind. In 2025, breakthrough trends such as generative AI, AR-powered shopping, super apps, and next-generation privacy are rewriting the rules of user engagement and driving business growth. Whether you’re a startup founder, marketer, or app developer, this guide unpacks
Editor’s note: A guest author writes this article and doesn’t represent the official views or endorsements of our platform regarding any Appetiser Apps products or services mentioned. We value diverse perspectives and are pleased to share this guest contribution with our readers. The democratization of technology represents a significant change in how technological resources are
Have you ever come up with an app idea so groundbreaking that you couldn’t stop thinking about it? You picture it solving real-world problems, making life easier, or even disrupting an industry. But then the big question hits: How can I make sure no one steals this app idea? Is this even possible? We’ve spoken
Editor’s note: A guest author writes this article and doesn’t represent the official views or endorsements of our platform regarding any Appetiser Apps products or services mentioned. We value diverse perspectives and are pleased to share this guest contribution with our readers. As a founder, you’re no stranger to hard work. You’ve likely spent countless
Editor’s note: This article is written by a Guest Author As an entrepreneur, you probably know that any savvy investor looks for the four essential components in your startup idea: How innovative is your product? What kind of market will it address? Is your team and company trustworthy? How much funding does your company need?
Editor’s note: This article is written by a Guest Author Imagine this: you’ve built a sleek, feature-packed mobile app, and everything looks perfect. But then, a user with visual impairment tries using it and gets stuck. Someone with motor disabilities struggles to tap the right buttons. A person relying on screen readers hears a jumble
Our smartphones have become indispensable in daily tasks. From buying groceries to booking a flight, all these are swiftly done with just a few swipes on mobile devices. Curious about the state of mobile ecommerce? Look no further. I have curated all mobile ecommerce statistics to help you understand the market. Top mobile eCommerce statistics
