Maria Krisette Lim is a Content Marketing Specialist at Appetiser Apps. She has more than 13 years of experience producing web and print ad content. Krisette has a BSBA degree, major in Business Management and Entrepreneurship. When she's not tinkering with words and punctuation, she's either curled up with a book while sipping hot tea, playing with her toddler, or tinkering with website builders.
For any B2B business looking to sustain growth, it pays to be equipped with the right knowledge — knowing what trends are shaping your industry, how customers interact online, and where your market is headed. For example, you might wonder why your website has significantly dropped in visitors over the past three months, even if
Our smartphones have become indispensable in daily tasks. From buying groceries to booking a flight, all these are swiftly done with just a few swipes on mobile devices. But have you ever thought how mobile eCommerce started? Interestingly, in 1997, mobile-commerce services started with Coca-Cola vending machines in Helsinki. What’s special about them? They accepted
Shopping apps are staples in consumers’ smartphones. Simply ask around, and they will tell you they have installed a shopping mobile app for a reason – it’s about convenience. Nearly all consumers (88%) have at least one shopping app on their phone, and half of them have more than four. These consumers with more than
Your customers will often use their smartphones to tackle tasks. And shopping online is part of it. They can order a new set of jeans at Target or check out the latest pair of sneakers at Nike. The shopping center is only a few clicks away and not kilometers anymore. Retail in mobile apps is
Shopping isn’t bound by space and time. With a few taps on a smartphone, you can buy anything and everything. That’s how the internet has transformed how consumers shop. Shopping malls and boutiques are available right in front of your screen. They are also presented through Shopify eCommerce stores that you simply can’t ignore. Let
Do you have a Shopify store that’s not reaching its full potential? That can be really frustrating. But there’s one amazingly simple solution to elevate the shopping experience: turn your Shopify store into a mobile app. Mobile apps are becoming complementary platforms of web stores. When used correctly, they can be an incredibly powerful tool
Do you remember life before smartphones and mobile apps? It’s hard to imagine functioning without them now, right? Let’s face it, life would be different today without them both. These days, mobile apps offer a new dimension to your routine, whether tracking steps using a health and fitness app or ordering a healthy meal. Believe
Do you want to give your mobile app users the absolute best customer experience they’ve ever had? Welcome to the new world of customer experience automation. Leveraging automated processes through artificial intelligence and machine learning can improve customer app retention and satisfaction. In fact, if you’re not using automation, it’s high time to do so
Imagine if you could make app users interested in your app and use it even just once a week. That’s already a surefire win. It’s because 90% of users who do this will likely stick around. And one way to close the loop between engagement and success is through gamification. The science behind it proves
Time is the currency of stellar customer service. Why? Forrester Research tells us 77% of customers say valuing their time is the most important thing a company can do regarding customer service. To ensure you’re offering the best mobile app customer support, you must learn how to give users the five-star experience they deserve—especially on
