The App Store Rolls Out New App Privacy Practices
Eizen Barleta
Industry News | 1-Minute Read
Starting December 8, Apple users will better understand the privacy practices of an app before they download it on any platform.
App developers now need to be more transparent with what user information their apps get from users. Through the product page of any app, important information such as the data types the app collects and whether that data is somehow linked to them or can be used for tracking purposes are shown. The types of data are listed below:
- Contact Information: Name, Email Address, Phone Number, Physical Address and Other User Contact Details
- Health and Fitness: Health and Medical Data, Fitness and Exercise Data
- Financial Information: Payment Information, Credit Information and Other Financial Information
- Location: Precise Location and Coarse Location
- Sensitive Information
- Contacts
- User Content: Emails or Text Messages, Photos or Videos, Audio Data, Gameplay Content, Customer Support and Other User Content
- Browsing History
- Search History
- Identifiers: Users ID and Device ID
- Purchase History
- Usage Data: Product Interaction, Advertising Data and Other Usage Data
- Diagnostics: Crash Data, Performance Data and Other Diagnostic Data
Users need to provide information about their app privacy practices in App Store Connect. There will be options presented there that users need to answer. It’s better to keep the following in mind:
- Users may need to identify the data they and their third-party partners collect.
- The app’s privacy practices should be in accordance with the App Store Review Guidelines and all applicable laws.
- The user should keep the responses accurate and updated. Should the practices change, the responses should be modified in App Store Connect. Take note that answers may be updated anytime and that an app update is not necessary when changing responses.
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