Jane Eslabra has 14+ years of experience producing content across traditional and digital platforms. She channels her strong passion for fostering tech startup growth through knowledge sharing.
Ever binge-watch a show so good you couldn’t stop? You’re hooked, episode after episode, because it knows exactly how to keep you coming back. Now, imagine your app users having that same level of engagement. Just like a perfectly timed plot twist keeps viewers glued to the screen, the right mobile ads can grab your
What do modern dating and app downloads have in common? Both can be done in a few taps (or swipes) 📲. Sadly, both can also be easily undone — without clear warning or reason. It has become increasingly common for a potential partner or app user to one day be giddy and engaged, then suddenly
With over 8.93 million apps available in 2024, the app marketplace is more competitive than ever. Acquiring new users isn’t just challenging—it’s costly. Average user acquisition costs have continued to rise, with the cost per install (CPI) for mobile apps in North America reaching $5.28 in 2024. For app startups with a shoestring budget, this
Nearly 4 out of 5 consumers shop using their mobile devices. Can you imagine where your business will be if you can capture even less than a quarter of that population? Mobile marketing is a catalyst of success for any business today. As of 2023, a staggering 6.92 billion people — or 85.74 % of
User experience (UX) design is critical for any business with an app, a mobile website, or any other digital platform. For web and mobile apps, UX design can spell the difference between user retention and churn and revenue and loss. An Amazon Web Services study found that 88% of consumers are less likely to return
Starting a mobile app business can be equally rewarding and daunting. In some cases, it can also be pocket-draining. Depending on the complexity and features you envision, building an app can cost between $40,000 to $300,000. Fortunately, there are numerous proven ways to generate revenue for apps. One of which is through in-app advertising. Find
This article was written by a guest author. Top-notch marketing is crucial in today’s ultra-competitive app business landscape. With 48% of small businesses owning an app and 27% more planning to build one, the app development space is about to become even more crowded. Applying the best app marketing strategies is a must to stay
“To create good habits, you must make them obvious, attractive, easy and satisfying” — James Clear, author of Atomic Habits. What makes social media apps irresistible? If you ask me, it’s because they understand the fundamentals of human behavior. Think about it. What do you do the minute you hear the cue indicating you have
If there’s one thing we’ve seen from the incredible innovators we’ve worked with at Appetiser, it’s this: building a great app takes heart, hustle, and a clear vision. Many founders come to us with visions that have the potential to be game-changers—stunning designs, seamless functionality, and features users would genuinely love. But even the best
At last! After months of coding, developing, and refining, you’ve finally launched your mobile app. Things looked promising on day one. Your user acquisition rate was within your industry’s benchmark. Other mobile app metrics also appeared to be on track. Then came day two. Within 24 hours, your user retention rate fell by more than
