Jane Eslabra has 14+ years of experience producing content across traditional and digital platforms. She channels her strong passion for fostering tech startup growth through knowledge sharing.
“To create good habits, you must make them obvious, attractive, easy and satisfying” — James Clear, author of Atomic Habits. What makes social media apps irresistible? If you ask me, it’s because they understand the fundamentals of human behavior. Think about it. What do you do the minute you hear the cue indicating you have
The coming year and beyond offer a lot of exciting opportunities to mobile app businesses and entrepreneurs. Industry analysts expect the global mobile app industry to generate more than $935 billion in revenue by 2023, with a compound annual growth rate of 19.5%. Source: SerpWatch If you want a fair share of the lucrative market,
Let’s get one thing out in the open. Mobile app retention is not a walk in the park. Many downloaded apps end up as another unused icon on most cell phone screens — until app users decide to free up their phone’s memory and hit “uninstall.” This is a hard pill to swallow for app
At last! After months of coding, developing, and refining, you’ve finally launched your mobile app. Things looked promising on day one. Your user acquisition rate was within your industry’s benchmark. Other mobile app metrics also appeared to be on track. Then came day two. Within 24 hours, your user retention rate fell by more than
