Jane Eslabra has 14+ years of experience producing content across traditional and digital platforms. She channels her strong passion for fostering tech startup growth through knowledge sharing.
Starting a mobile app business can be equally rewarding and daunting. In some cases, it can also be pocket-draining. Depending on the complexity and features you envision, building an app can cost between $40,000 to $300,000. Fortunately, there are numerous proven ways to generate revenue for apps. One of which is through in-app advertising. Find
This article was written by a guest author. Top-notch marketing is crucial in today’s ultra-competitive app business landscape. With 48% of small businesses owning an app and 27% more planning to build one, the app development space is about to become even more crowded. Applying the best app marketing strategies is a must to stay
“To create good habits, you must make them obvious, attractive, easy and satisfying” — James Clear, author of Atomic Habits. What makes social media apps irresistible? If you ask me, it’s because they understand the fundamentals of human behavior. Think about it. What do you do the minute you hear the cue indicating you have
If there’s one thing we’ve seen from the incredible innovators we’ve worked with at Appetiser, it’s this: building a great app takes heart, hustle, and a clear vision. Many founders come to us with visions that have the potential to be game-changers—stunning designs, seamless functionality, and features users would genuinely love. But even the best
Let’s get one thing out in the open. Mobile app retention is not a walk in the park. Many downloaded apps end up as another unused icon on most cell phone screens — until app users decide to free up their phone’s memory and hit “uninstall.” This is a hard pill to swallow for app
At last! After months of coding, developing, and refining, you’ve finally launched your mobile app. Things looked promising on day one. Your user acquisition rate was within your industry’s benchmark. Other mobile app metrics also appeared to be on track. Then came day two. Within 24 hours, your user retention rate fell by more than
