Appetiser Glossary

Unlock the language of innovation with our glossary, decoding the essentials of app development.

A

Agile Development or Agile Framework

Agile development is a project management methodology reshaping traditional software development workflows into iterative and collaborative

App Advertising

Advertising is a pivotal facet of mobile app monetization that enables app developers or publishers to earn revenue by selling advertising space

App Branding

Branding is the process of creating a unique and recognizable identity for a website or

App Business Model

A business model is the conceptual framework that outlines how an entrepreneur or company creates, delivers, and captures

App Business Plan

A business plan is a comprehensive document outlining a business's goals, strategies, and operational

App Churn Rate

Churn rate in app development is the percentage of users who stop using an app over a specific period. It is a crucial metric that measures customer

App Conversion Rate

Conversion rate is the percentage of app users who take a desired action, often completing a specific goal or doing something to benefit the app’s

App Crowdfunding

Crowdfunding involves raising funds online from a broad audience to support the creation or improvement of a specific project, like app

App Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is the total cost a business incurs to acquire a new user for its mobile

App Design

In the context of app development, design is the process of creating the visual look, layout, and flow of an application's

App Development Framework

A framework is a set of pre-existing code that establishes a foundational structure for application developers to adhere

App Development Partner

An app development partner is a professional individual or company that collaborates with you so you can realize your mobile or web app development

App Development Roadmap

A roadmap is a strategic plan that outlines the high-level goals, features, and milestones for developing an application over a specific

App Development Stage

The development stage is the phase when app developers code, test, and run the features and functionality of a mobile or web

App Emulator

An emulator is a software-based tool that replicates the functionalities and behaviors of a specific mobile device or operating system on a different

App Engagement

In the context of app development, engagement refers to the level of user interaction, involvement, and sustained interest in the mobile or web

App Estimation

Estimation is the process of predicting the resources and costs required to build a mobile

App Functional Testing

Functional testing is a crucial phase in the mobile app development process, ensuring that an application's features operate as intended and meet the

App Infrastructure

Infrastructure refers to the foundational framework and resources necessary to support and sustain digital

App Interface

An interface (or user interface) is the point where humans and electronic devices communicate with each other. This may include hardware like

App Launch Strategy

A launch strategy is a comprehensive plan that outlines the steps and tactics a company will take to introduce and release a new mobile application

App Maintenance

Maintenance refers to the continuous process of sustaining, updating, and adapting your mobile application after its

App Market Research

Market research is the systematic process of gathering, analyzing, and interpreting information about a target market, potential users, and the

App Marketing

App marketing involves a set of strategies and activities aimed at promoting a mobile application (app) to its target audience. There are two main

Audience Targeting

Audience targeting is a marketing strategy that involves segmenting your audience based on certain characteristics, such as interests or behaviors,

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Beta Testing

Beta testing is the pivotal phase in software development, serving as the final examination before a widespread product

C

Cross-platform App

A cross-platform app is an application designed and developed to run on multiple operating systems or

D

DevOps Model

The DevOps model is an innovative approach to making and running

Digital Marketing

Digital marketing refers to using digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target

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Ebusiness or E-business

An electronic business, or e-business, encompasses any enterprise that utilizes the Internet and other networking technologies to optimize overall

Ecommerce Integration or E-commerce Integration

E-commerce integration is the process of connecting and synchronizing various online business systems and applications to streamline and automate the

Ecommerce or E-commerce

E-commerce or electronic commerce refers to the buying and selling of goods and services over the Internet.

EdTech Startup

An EdTech startup is a company that focuses on developing and providing technology-based solutions and services in the field of

Enterprise Apps

Enterprise apps are software specifically designed for use within large organizations, like corporations, hospitals, or government

F

Flutter

Flutter is an open-source software development kit (SDK) developed and maintained by

Front-End Development

Front-end development is a crucial aspect of web and mobile application creation, responsible for crafting the user interface and experience that

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H

High-Level Programming Language

A high-level programming language is a language that is designed to be easily understood by humans and is closer to the language that people use than

Hybrid App

A hybrid app is an application that combines elements of both a native app and a web

Hybrid App Development

Hybrid app development is the process of building mobile applications that combine elements of both native and web

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Icon

An icon is a small visual representation of a mobile application or desktop software that appears on the device's home screen or application

IDE (Integrated Development Environment)

An Integrated Development Environment or IDE is a comprehensive software suite that consolidates various tools for building mobile apps into one

In-app advertising

In-app advertising is the practice of displaying advertisements within mobile

In-App Purchases

In-app purchases (IAP) refer to financial transactions made within a mobile application for additional content, features, or virtual

Internet of Things (IoT)

The Internet of Things (IoT) refers to a network of interconnected devices that can exchange data among themselves and with an Internet-based system

Investment

In the context of app development or software development, investment refers to the allocation of financial resources to fund the creation,

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K

KPI (Key Performance Indicator)

Key Performance Indicators (KPIs) are measurable metrics that help assess the success and effectiveness of digital assets like apps or

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Lean Development

Lean development is the flexible approach to the software development process that seeks to minimize waste while satisfying the end

Lifecycle of an App

The lifecycle of an app refers to the stages an application goes through from conceptualization to development, deployment, maintenance, and eventual

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N

Native Advertising

Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is

Native Apps

Native apps are programs designed specifically for a particular mobile device operating system (OS) and the corresponding hardware the OS runs

Notification UX

Notification UX (User Experience) refers to the design and presentation of notifications within a mobile app, focusing on how users interact with and

O

Object-Oriented Programming (OOP)

Object-Oriented Programming (OOP) is a programming paradigm characterized by the identification of classes of objects closely associated with the

Open-Source Software

Open-source software (OSS) refers to software that provides access to its source code, allowing users to inspect, modify, and enhance

P

Progressive Enhancement

Progressive enhancement is a web development strategy that involves creating mutltiple versions of a website or web application to accommodate the

Prototype

A prototype is a functional and interactive model of an application that simulates user interactions and displays key features and

Push Notifications

Push notifications are concise messages on electronic devices aimed at grabbing users' attention, providing reminders, offering updates, or promoting

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R

React Native

React Native is an open-source framework written in JavaScript language and used for building hybrid mobile

Responsive Web Design

Responsive web design (RWD) is an innovative approach to web development and design that prioritizes adapting to users' devices, behaviors, and

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Social Media Advertising

Social media advertising is a digital marketing strategy that involves creating and placing ads on social media platforms to reach and engage a

Startup

A startup is a form of business that offers products and services that are either totally new or have significant improvements to those provided by

T

Target Market or Target Audience

Target market or target audience refers to the specific group of individuals or businesses that an app is intended to

U

UAT (User Acceptance Testing)

User acceptance testing (UAT) is a critical phase in the software development lifecycle where the end users evaluate and validate a system to ensure

User Acquisition

User acquisition in app development refers to the process of attracting and obtaining new users for a mobile

User Retention

User retention refers to the ability of an app to maintain its number of users over a specific

UX Design

UX design, or user experience design, is a crucial aspect of both app development and website

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W

White-Label App

A white-label app is a software application that is developed by one company but is rebranded and resold by another business entity as if it is their

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