Jane Eslabra has 14+ years of experience producing content across traditional and digital platforms. She channels her strong passion for fostering tech startup growth through knowledge sharing.
Notifications are an essential part of a successful web or mobile app experience. According to research, sending push notifications can boost app engagement by up to 88% and increase app retention rates by up to 10x. Impressive, right? Here’s a puzzling twist: notifications are among the top drivers of app uninstalls. Source: GoodFirms
With the dizzying array of considerations and options involved in making an app, choosing the right platform for your project can be daunting. Do you invest in a web application or go down the mobile road? Both options offer benefits and drawbacks depending on your goals, target audience, budget, and other factors – so
In today’s digital-first market, having a strong online presence is key to driving brand awareness, generating revenue, and achieving other business goals. But what’s the best way to establish and boost this presence? Should you opt for a website or a web application? As with any business decision, the ideal approach is to equip yourself
Ever binge-watch a show so good you couldn’t stop? You’re hooked, episode after episode, because it knows exactly how to keep you coming back. Now, imagine your app users having that same level of engagement. Just like a perfectly timed plot twist keeps viewers glued to the screen, the right mobile ads can grab your
As small as they are, app icons greatly impact your app’s success. After all, they are among the first things users see in the app stores, giving them enormous power to attract or turn away potential users. But how do you ensure your icon delivers positive results for your app? There are a lot of
What do modern dating and app downloads have in common? Both can be done in a few taps (or swipes) 📲. Sadly, both can also be easily undone — without clear warning or reason. It has become increasingly common for a potential partner or app user to one day be giddy and engaged, then suddenly
With over 8.93 million apps available in 2024, the app marketplace is more competitive than ever. Acquiring new users isn’t just challenging—it’s costly. Average user acquisition costs have continued to rise, with the cost per install (CPI) for mobile apps in North America reaching $5.28 in 2024. For app startups with a shoestring budget, this
Are you a startup business owner looking to make waves in the digital world? If so, one of the crucial aspects you should pay attention to is your e-commerce app design. With more than 27 million e-commerce sites globally, consumers are spoiled with options. They expect a knockout user experience and will quickly leave an
Nearly 4 out of 5 consumers shop using their mobile devices. Can you imagine where your business will be if you can capture even less than a quarter of that population? Mobile marketing is a catalyst of success for any business today. As of 2023, a staggering 6.92 billion people — or 85.74 % of
User experience (UX) design is critical for any business with an app, a mobile website, or any other digital platform. For web and mobile apps, UX design can spell the difference between user retention and churn and revenue and loss. An Amazon Web Services study found that 88% of consumers are less likely to return
