By

Jane Eslabra

Jane Eslabra

Jane Eslabra has 14+ years of experience producing content across traditional and digital platforms. She channels her strong passion for fostering tech startup growth through knowledge sharing.

Posts by Jane Eslabra
HLDITTDAA: two people brainstorming app ideas

How Long Does It Take to Develop an App?

“Time is money.” This infamous quote by Benjamin Franklin holds true in app development. Are you looking to bring your latest innovation to the market? Knowing how much time and energy goes into developing an app is essential. Why? Because your app development timeline affects your app development cost. But first, let’s set some expectations:

App Development Process: A Step-by-Step Guide (2024)

“It’s not magic; it’s talent and sweat.” This line from the American comedy TV series Silicon Valley aptly describes the app development process. From selecting a platform to crafting incredible user experiences, navigating the intricacies of developing an app can be a real challenge. But let me tell you this… Even if you lack the
app development process
NAVWA: image with smartphone and laptop

Native Apps vs Web Apps: Which Best Drives Your Business Forward?

Editor’s note: This article has been reviewed by our mobile app developer Alvin Ray Yu. Imagine you’re at a car dealership, ready to pick out a new ride—a decision that mirrors choosing the best digital application for your business. You’re standing there, looking at sleek sports cars promising speed and excitement, but you also see

Turn Website Into App: Why You Should Do It and How

If you’re a modern business, there’s a good chance you know the importance of having a strong online presence. Having a website is a great place to start, but if you want to capitalize on the opportunities that the digital-first market holds, turning your website into an app may be one of the best things

Prototype vs Proof of Concept: What is the Best Way to Test Your App Idea?

So you have a fantastic app idea. You’re over the moon and confident that it could revolutionize your industry. The big question is HOW do you best bring it to life? All developers who have created successful apps know that it takes more than just a good idea to make it big. You have to

9 Key Notification UX Strategies to Engage Your Users Like Never Before (Including Types You Should Use!)

Notifications are an essential part of a successful web or mobile app experience. According to research, sending push notifications can boost app engagement by up to 88% and increase app retention rates by up to 10x. Impressive, right? Here’s a puzzling twist: notifications are among the top drivers of app uninstalls.   Source: GoodFirms  
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web app vs website - featured image

Web App vs Website: Which One Do You Need?

In today’s digital-first market, having a strong online presence is key to driving brand awareness, generating revenue, and achieving other business goals. But what’s the best way to establish and boost this presence? Should you opt for a website or a web application? As with any business decision, the ideal approach is to equip yourself

Mobile Advertising: Everything You Need to Know to Make Users Say ‘Take My Money!’ (With Examples)

Ever binge-watch a show so good you couldn’t stop? You’re hooked, episode after episode, because it knows exactly how to keep you coming back. Now, imagine your app users having that same level of engagement. Just like a perfectly timed plot twist keeps viewers glued to the screen, the right mobile ads can grab your
featured image - app retargeting

Why App Retargeting Should Be Part of Your Mobile Marketing Strategy in 2025

What do modern dating and app downloads have in common? Both can be done in a few taps (or swipes) 📲. Sadly, both can also be easily undone — without clear warning or reason. It has become increasingly common for a potential partner or app user to one day be giddy and engaged, then suddenly

I Analyzed 5 Startup-Friendly Mobile App User Acquisitions: Here’s What I Discovered (With Product Manager’s Insights)

With over 8.93 million apps available in 2024, the app marketplace is more competitive than ever. Acquiring new users isn’t just challenging—it’s costly. Average user acquisition costs have continued to rise, with the cost per install (CPI) for mobile apps in North America reaching $5.28 in 2024. For app startups with a shoestring budget, this
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