Maria Krisette Lim is a Content Marketing Specialist at Appetiser Apps. She has more than 13 years of experience producing web and print ad content. Krisette has a BSBA degree, major in Business Management and Entrepreneurship. When she's not tinkering with words and punctuation, she's either curled up with a book while sipping hot tea, playing with her toddler, or tinkering with website builders.
Here’s the hard truth: more than one in every two mobile apps that users install within 30 days are deleted. Source: Appsflyer Imagine you have a small window of opportunity to capture attention and keep them engaged in the first month. But how can you do that? Enter in-app messaging. These contextual in app messages
Curious how users interact with your app? Well, the first step to understanding where your product stands today is through mobile analytics. The average business analyzes 37%-40% of its data, and those who leverage big data solutions increase their profits by an average of 8%. 💡 That said, without metrics, your marketing efforts are based
