An app-based technology business, commonly known as an app business, is a venture that primarily relies on the development, deployment, and utilization of mobile applications. These applications can be designed for various platforms such as smartphones, tablets, or wearables, and they serve diverse purposes ranging from entertainment and communication to productivity and utility.

Contrary to popular belief, app business founders are not all tech experts. If you enter this space as a non-techie, the success of your app business will depend mainly on the quality of your developers and product strategists. One of the ways you can access these human resources is by contacting app development partners, which can help you with issues ranging from raising funding to addressing the operational challenges of setting up an app business. 

There are many reasons why it’s good to consider starting an app-based technology business, including:

• Economic resilience. Despite the disruptions caused by the 2020 COVID pandemic, e-commerce remained a strong sector in terms of revenue. And since apps have become significant assets in e-commerce, starting an app business can serve as a good financial safety net. 
• Global reach at manageable costs. The increase in smartphone usage and the Internet’s increasing reach has enabled apps to reach an international audience, allowing businesses to tap into diverse markets without significant physical infrastructure.
• Scalability. Successful apps can scale rapidly, accommodating a growing user base without proportional increases in operational complexity.
• Innovation opportunities. The dynamic nature of technology provides ample opportunities for innovation, allowing entrepreneurs to create unique solutions to address specific needs or challenges.
• Diverse revenue generation models. App businesses can generate income through various channels, including app sales, in-app purchases, advertisements, subscription models, and partnerships.
• Accessibility. Apps provide a convenient and accessible way for users to interact with digital services, fostering user engagement and loyalty.